Revitalizing & Supporting New Brunswick’s Special Improvement District Established in 1987 to oversee one of the first Special Improvement Districts (SID) established in the State of New Jersey, New Brunswick City Market, Inc. is a privately funded 501(c)(3) non-profit organization, led by an elected Board of Directors, dedicated to promoting the central business district as a great place to live, work and visit, in addition to fostering economic growth, attracting new business, and improving the economic vitality of the City Center, by providing supplemental cleaning services, quality of life, and physical improvements, marketing, and events. Nestled along the Raritan River, New Brunswick City Center is lively, contemporary, and close to all that Middlesex County has to offer. If you’re seeking it, it’s here and it’s within walking distance: first-class nightlife, acclaimed restaurants, Big Ten sports, abundant parks and recreation areas, an inspiring riverfront, and a rich arts and culture scene. Urban experts agree that one of the key attributes of a successful city is a commitment to work toward a shared vision and to build engagement between residents, businesses, and leadership at all levels. New Brunswick has put that commitment into action, creating a premier NJ destination within its downtown City Center.