Conference Program

We are offering a hybrid conference this December 2022. Day 1 will be live and in-person at the Stress Factory in downtown New Brunswick. Day 2 will be live, but virtual and accessed through our online portal. All sessions, both in-person and virtual, will be recorded for attendees to watch after the event.

Thursday, December 1

The first day of the conference will be live, in-person at the Stress Factory in downtown New Brunswick where we’ll have opportunity to network with exhibitors and colleagues. Attendees will also participate in discussions with local officials about collaborative best practices, as well as  industry experts about hospitality and nightlife and navigating the changing office market.

Registration, Breakfast, & Networking (8:30AM - 9:30AM)

Enjoy continental breakfast and networking with colleagues and exhibitors al fresco under the big tent.

Welcome & Plenary (9:30AM - 10:30AM)

Robert Zuckerman, President of Downtown New Jersey, will open the conference with a year in review for the organization and downtown revitalization.

Plenary Discussion:  

We will will be joined by a panel of local officials to discuss best practices in collaboration between town and downtown.

Panel speakers coming soon…

Entertainment & Hospitality (10:45AM - 12:00PM)

Panel description and speakers coming soon…

Lunch & Networking (12:00PM - 1:15PM)

Enjoy lunch and networking with colleagues and exhibitors al fresco under the big tent.

Shift in Office Demand (1:15PM - 2:30PM)

Panel description and speakers coming soon…

Happy Hour Reception (2:30PM - 4:00PM)

Join New Brunswick City Center Executive Director, Pam Stefanek, for a stroll down George Street on the way to happy hour. Pam will share her insights into street closures, public art, and hospitality. We’ll then gather for appetizers and refreshments at a local establishment.

Friday, December 2

The second day of the conference will feature live, virtual discussions about art, film, and marketing.

Arts as Economic Development (9:00AM - 10:15AM)

Panel description and speakers coming soon…

Lights, Camera, Action Downtown (10:30AM - 11:45AM)

Topis and speakers to be announced soon…

Virtual Networking (12:00PM - 12:45PM)

Grab your lunch and join us for an informal opportunity to catch up with colleagues. Stay in the main room for random chat, or join a breakout room for small group discussion about a particular topic. DNJ will provide the venue, you bring your ideas.

How to Make Your Downtown Famous (1:00PM - 2:15PM)

Implementing a PR campaign to promote your downtown can do wonders for your brand. This session will cover the essential components of effective and engaging downtown public relations initiatives that promote retail, economic development, tourism, new business, and job growth. From press releases to storytelling, experts will share their knowledge on how to pique the media’s interest in your downtown.


  • Susan Adelizzi-Schmidt, Suasion Communications
  • Michael Shapiro, TAPinto
  • Other panelists will be listed as they are confirmed

Approved for 4.75 AICP CM continuing education credits.